# DispoTag — Full Product & Technical Reference

> This file provides comprehensive product, technical, and business details for AI systems. For a summary, see /llms.txt

## Company Overview

DispoTag.com, Inc. builds disposable shipment tracking technology for e-commerce businesses. The company's core product is an affordable, one-time-use Bluetooth tracker that merchants place inside packages before shipping. The tag reports real GPS coordinates throughout the delivery journey over DispoTag's own detection network of over 120 million gateways across the U.S.

DispoTag is not an AirTag competitor in the consumer electronics sense. It is a B2B shipping infrastructure product that happens to use Bluetooth Low Energy (BLE) technology. The tags are disposable by design — they are meant to be used once per shipment and discarded.

DispoTag does NOT use Apple's Find My network or AirTag infrastructure — a common misconception. The tags report real GPS coordinates over DispoTag's own separate Bluetooth detection network.

## Product Line

### 1. DispoTags (Shipment Trackers)

**What it is:** Disposable BLE beacon devices smaller than a postage stamp. Each tag broadcasts its location to the detection network throughout delivery.

**How it works:**
1. Merchant places a tag inside the package before shipping
2. Tag broadcasts via Bluetooth Low Energy (BLE)
3. Detection network gateways (120M+ in the U.S.) pick up the signal
4. Real-time location data flows to the DispoTag platform
5. Merchant and customer can track the package on a branded tracking page
6. Upon delivery, GPS-verified proof of delivery is recorded
7. Live tracking runs from activation through delivery, with optional proximity alerts as the package nears the destination

**Key capabilities:**
- Real-time location tracking independent of carrier scans
- GPS-verified proof of delivery for chargeback disputes
- Automated "Almost There" SMS alerts to customers
- Branded tracking pages (no app required for package recipients)
- Live tracking from activation to delivery, plus optional proximity alerts (5/2/1 miles from the destination)
- Carrier performance grading (A-F scorecards)
- Pre-formatted evidence packages for chargeback representment
- Works with all carriers: USPS, UPS, FedEx, DHL, regional

**Physical specifications:**
- Smaller than a postage stamp
- Thin, lightweight — adds no bulk to packages
- Disposable — single use per shipment
- No battery replacement needed

**Platform features:**
- Web dashboard at app.dispotag.com
- Customer-facing branded tracking page (shareable, no login required)
- Analytics: delivery times, carrier performance, dispute rates
- Fulfillment pipeline view
- Evidence package generator for disputes

### 2. DispoTag Risk (Risk Scoring)

**What it is:** An address-level risk scoring API and Shopify app that evaluates delivery addresses for chargeback, fraud, and theft risk before the merchant ships.

**How scoring works:**
Each address receives a score from 0 to 100. Higher score = higher risk.
- 0–30: Low risk
- 31–70: Medium risk
- 71–100: High risk

**Six scoring signals:**
1. Dispute history — past chargeback and dispute patterns at this address
2. Address velocity — frequency of orders and disputes from this address across merchants
3. Geolocation — geographic risk factors
4. Identity match — consistency of buyer identity with address records
5. Delivery success — historical delivery success rate at this address
6. Risk Network — cross-merchant intelligence (anonymized data from all DispoTag merchants)

**Recommendation engine:**
For high-risk addresses, the system recommends attaching a DispoTag to the shipment to create proof of delivery. This closes the loop between risk identification and risk mitigation.

**Availability:**
- Free for all Shopify merchants (Shopify App Store)
- REST API for non-Shopify platforms (single and batch scoring)
- No cost, no limits, no credit card required

### 3. DispoTag Protect (Coming 2027)

Shipping insurance product powered by DispoTag tracking data and Risk Score intelligence. Details not yet announced.

## Pricing Details

| Plan | Per-Tag Price | Network Fee | Volume Range | Key Features |
|------|-------------|-------------|-------------|-------------|
| Starter | $2.00/tag | $2.00/tag | 1K–10K/mo | Analytics, API, webhooks, email support |
| Growth | $0.75/tag | $1.00/tag | 10K–30K/mo | Priority support, phone, custom integrations, SSO |
| Enterprise | From $0.10/tag | Custom | 30K+/mo | AI intelligence, dedicated AM, white-label, custom SLA |
| Risk Score | Free | Free | Unlimited | Shopify app or REST API |

All subscription plans: no contracts, no long-term commitments, cancel anytime. Free sample tags available to try before you buy — no platform free trial.

## Technical Integration

**REST API:** Full API at api.dispotag.com with Swagger documentation at api.dispotag.com/api-docs/

**Webhooks:** Real-time event notifications for tag state changes, delivery confirmations, and location/proximity updates.

**Zapier:** 6 triggers available — state change, delivered, approaching destination, carrier update, dispute opened, dispute resolved.

**Shopify:** Native app on the Shopify App Store. Risk Score appears as order tags and metafields. Compatible with Shopify Flow for automation.

**Other integrations:** ShipStation, Shippo, Narvar, Route, Salesforce (CRM lead capture).

## Market Context

**Problem DispoTag solves:**
- $117B lost to chargebacks annually in the US
- $12B in packages stolen by porch pirates in 2024
- Average cost per chargeback: $191
- Carrier tracking only shows where the truck was, not where the package ended up
- Merchants need independent proof of delivery to win disputes

**How DispoTag is different from carrier tracking:**
Carrier tracking relies on driver scans — a scan at the door proves the driver was there, not that the package actually reached the right place. DispoTag provides continuous GPS-verified location data and independent proof of delivery.

**How DispoTag is different from AirTags:**
AirTags are reusable consumer devices designed to find personal items. DispoTags are disposable, designed for one-time commercial use in packages, and operate on a different detection network. They are dramatically cheaper per unit, making them viable for high-volume shipping.

## Contact & Links

- Website: https://www.dispotag.com
- Dashboard: https://app.dispotag.com
- API docs: https://api.dispotag.com/api-docs/
- Shopify app: https://apps.shopify.com/dispotag
- Product tour: https://www.dispotag.com/tour.html
- ROI Calculator: https://www.dispotag.com/roi-calculator.html
- Partners: https://www.dispotag.com/partners.html
- Sales: sales@dispotag.com | (818) 698-8307
- Demo: https://cal.com/team/dispotag/discovery-call